L. P. Manning Corporation

In March 1972, the marketing Division of the L.P. Manning Corporation

performed a national survey to test the public’s reaction to a new type of toaster.

Manning had achieved success in the past and established them as a leader in

the home appliance industry.

Although the new toaster was just an idea, the public responded favorably. In

April of the same year, the vice presidents for planning, marketing, engineering,

and manufacturing all met to formulate plans for the development and ultimately

the production of the new toaster. Marketing asserted that the manufacturing cost

must remain below $30per unit or else Manning Corporation would not be

competitive. Based upon the specification drawn up in the meeting,

manufacturing assured marketing that this cost could be met.

PRODUCT VS. PROJECT MANAGEMENT: A DEFINITION

For all practical purposes, there is no basic difference between program management and project management. But what about product management? …

In the preceding sections the word “systems” has been used rather loosely. The exact definition of a system depends on …

Why was project management so difficult for companies to accept and implement? The answer is shown in Figure 2–7. Historically, …

By the 1990s, companies had begun to realize that implementing project management was a necessity, not a choice. The question …

The growth of project management has come about more through necessity than through desire. Its slow growth can be attributed …

During the 1940s, line managers used the concept of over-the-fence management to manage projects. Each line manager, wearing the hat …